When we think of Earth Day, we imagine planting trees, cleaning up parks, anything we can do to make the world a better place. We seldom consider the history of Earth Day. 

The creation of this celebrated event is most often associated with a senator by the name of Gaylord Nelson. However, the original innovator behind Earth Day is entrepreneur, journalist, and activist Joseph McConnell, a native San Franciscan. Joseph McConnell was the man who gave us the “Earth Flag” in the summer of 1969, proudly proclaiming our allegiance and dedication to the earth. He envisioned the people coming together to honor and celebrate the planet and all its wonders. Some months later, McConnell proposed “Earth Day” celebrations to the San Francisco Board of Supervisors. His proposal captured the hearts and imaginations of our neighboring city’s leaders, and a decision was made. On the first day of spring, Mayor Joseph Alioto issued the first-ever Earth Day proclamation on March 21st, 1970.

Only a month after Joseph McConnell’s proposal, another Earth Day was being celebrated. Inspired by the political and social movements of the time, Senator Gaylord Nelson wanted to raise awareness about pollution and other environmental issues. 

With this in mind, Senator Nelson organized “Environmental Teach-ins” to be held in cities all over the nation. As a result, twenty million Americans took to the streets on April 22nd, 1970. They rallied for environmental causes, discussed ideas for the future, and protested the damage being done to the planet, and to themselves. The effect was so powerful, it resulted in the creation of the EPA, as well as many other environmental causes. Earth Day changed the perception of the people, and changed our world forever.

Since 1969, Good Earth has kept the same spirit that breathed life into the very first Earth Day. Good Earth’s ownership saw what was happening to our world, and decided to take a stand. They knew that the earth had everything it needed to sustain life, without the use of pesticides, herbicides, and everything else involved in “conventional” agriculture. They knew that eating organic foods and using sustainable products would lengthen human lives, as well as the life of the planet. With this in mind, they made Good Earth what it is today: “The Little Store That Could,” (and did.) By offering the very best in organic, Good Earth is proud to celebrate every day as “Earth Day!”

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