On the rare occasion that Good Earth makes an exception to our standards (our store is over 95% organic) it is when there is a lack of organic product available, typically in regard to specialty diets. By now, it’s quite obvious that we are wholly committed to bringing our customers organic food, but in certain areas of the store, such as gluten-free/celiac diets or vegan products, organic isn’t always commercially available.
In these circumstances, we search for the highest quality products made with ingredients that do not contain GMOs. If a product contains primary at-risk GMO ingredients, we will only accept it if it is Non-GMO Project Verified.
One day we know that speciality diet products will be made available organically, but until then, we will continue to re-evaluate our shelves and push food manufacturers to up their standards to become certified organic!