About Good Earth

Good Earth is an independent natural and organic grocer with two stores in Marin County, California. We’ve proudly served the Marin community since 1969. We were founded with the dream of offering the highest quality organic food that we could find. From our early days on 123 Bolinas Road to today, we’ve remained committed to advocating for a healthier and more sustainable food system.


Q. I want to place my first order. How do I sign-up?
A. Navigate to the upper right-hand corner of the homepage of this site and click “Create an Account”. You will be prompted to enter your Name and Email Address and will be asked to create a password. After you complete these steps, choose your store and start shopping!


Q. When can I order?
A. You can place an order at any time. When you place an order, our system will tell you the first available pickup and delivery slots. We are limited in terms of how many orders we process and deliver each day.


Q.  Are pickups and deliveries available every day?
A.  Yes. Pick up and delivery is available every day from 11:00 AM – 6:30 PM. In many cases, pick up and delivery is available in as little as 4 hours.


Q.  Do you offer delivery?
A. We are currently offering delivery in Fairfax, San Anselmo, Mill Valley, and Tam Valley.


Q. What is the best way to let my shopper know about my preferred substitutions?
A. When selecting your items, be sure to choose “best comparable” in the substitution box. In the “product notes” section, write in your preferred substitution.


Q. What should I do if I have a question about my order?
For Fairfax orders, please call us at (628) 257-4932. For Mill Valley Orders (628) 257-4938. If the phone lines are busy, please email us at shop.fx@genatural.com for Fairfax orders and shop.mv@genatural.com for Mill Valley orders.


Q. I received my order and items were missing. What do I do?
A. Please contact us with your order number, your store location, and a description of the missing items here: https://shop.genatural.com/about/contact-us


Q. How do I pick up my order?
A. You will receive an email notification when your order is ready for pick up with instructions on how to pick up. When you arrive at the store you ordered from, please park and text the number you were provided in your email confirmation (Fairfax (628-257-4932) Mill Valley (628-257-4938).  Please include your name, where you are parked, and your car’s make and color. For Fairfax, please park near our loading dock in the motorcycle parking section (San Anselmo facing side of the store). For Mill Valley, please park near the Good Earth Classroom (directly next to the UPS store).


Q. I can’t find an item that I want on your site. How can I add it to my order?
A. When you go to checkout, please note the item you are looking for in the “Notes” section of the checkout page. Our shoppers will do their best to find the item for you.


Q. I placed my order, but I need to make some changes. How do I do that?
A. To change an order that has already been placed, please follow the steps below:

1. Go to https://shop.genatural.com
2. On the top, righthand corner of the page, click “My Account”
3. Once you’re in “My Account”, select “My Orders” from the menu on the lefthand side of the page
4. Click on the Order # of the order you’d like to change
5. Once you’ve clicked on the Order #, select “Add to Order”
6. Add your desired items to the order
7. After you’ve added your items, scroll down the page and click “Update Order”
8. You will be asked to re-enter your credit card number, but you will not be charged a second time

Please note that changes can no longer be made to your order after you receive an email letting you know it is ready for pick up.


Q. Are your prices the same online as they are in-store?
A. Yes. All of our online pricing reflects the pricing that you see in our stores.


Q. Do you charge any fees for ordering online?
A. Yes. For both pickup and delivery orders, we charge a fulfillment fee of $4.98.


Q. How much does delivery cost?
A. Grocery delivery costs $10.


Q.  What if you’re out of the item I want?
A.  Before checking out, we ask that you review your order. For each item, you can select whether you are willing to accept a substitution. If you are willing to accept a substitution, please select “Best comparable” from the Substitution drop-down menu. If you are not willing to accept a substitution, please select “No substitution” from the Substitution drop-down menu.


Q. What items are you selling online?
A. We’ve tried to curate a selection of items that very closely matches what we have in store. This includes grocery, fridge, frozen, produce, meat, seafood, bulk, supplements, body care, cheese, beer, wine, and more. It also includes select offerings from our Kitchen menu. It does not include Cafe items at this time.


Q. Why can’t I select a pickup or delivery time slot while placing my order?
A. We have a $700 limit on orders. If you exceed $700, the system will not allow you to place your order and select a pickup or delivery time. We recommend removing items from your cart until your order totals less than $700. We are working with our development team to program an error message to pop up in the future.

If your cart totals less than $700, and you are unable to get a delivery slot, it is likely that your address is outside of our delivery radius. We recommend switching your order to “Pick Up”. We are also working with our development team to program an alert on delivery requests that are outside of our radius.


Q. I was placing an order, but it appears my time slot has been taken. Why is this?

A. Because of the surge in traffic on our ordering site, we encourage customers to place their orders as quickly as possible. Normally, if an order takes several hours to complete, the system can handle it with no issue, however, due to the traffic we are currently experiencing, some customers have reported that their orders have been dropped and their order slot has been given to another customer.