AN ADDED LEVEL OF TRANSPARENCY
We see labeling as an extension of our high quality food and product standards.
Labeling on our shelf price tags identifies raw, whole grain, locally produced, contains refined sugar, vegan, gluten-free, and Non-GMO Project Verified.
Raw foods are unheated or cooked to a temperature less than 118 degrees. Vegan foods contain no animal products, no honey. Whole grains – or foods made from whole grains – contain all the essential parts and naturally-occurring nutrients of the entire grain seed. Good Earth labels a product gluten-free based on producers’ claim that their food is gluten-free.
We also alert you to products that contain refined sugar. Good Earth labels foods that contain sugar, dextrose, fructose, maltodextrin, evaporated cane sugar, pure cane sugar, beet sugar, sucanat or turbinado. However, we do not label foods that have unrefined sugars: rapadura, honey, agave or maple sugar. We believe refined sugar should be avoided and that organic unprocessed foods offer the best option for maintaining your health, the health of your children as well as our planet’s.
Our labeling also helps promote foods and products that are produced locally. We label food and products of local producers and local businesses within a 100-mile radius of Good Earth. We are very happy to carry hundreds of items grown/raised/produced locally right here in Marin!
Lastly, we will label Non-GMO Project verified products. The Non-GMO Project verified label appears on products that have undergone a rigorous program to make sure that GMOs have not accidentally contaminated our food.