Our Quality Standards


Quality Standards are the cornerstone of our business.

At Good Earth, we monitor our industry closely to ensure that our standards reflect the best of what is currently available in our food system. As the food system evolves, so do we.

In recent years, market availability of Certified Organic products has greatly improved, and with each day, we are getting closer to our goal of offering only organic, non-gmo foods.

Tap or hover to learn more about our quality standards by department


Good Earth is known for our 100% Certified Organic produce department. We favor small, local growers whenever possible, and we include the number of miles each piece of produce has traveled to reach us on all of our produce signage.


From our Vegetarian Hot Bar to our Wok and Grill Station, all of our prepared foods are made from scratch in the Good Earth Kitchen. Nearly all of our ingredients are certified organic. We carry a number of vegan, oil-free, and wheat-free options. Our grab-and-go case features several items sustainably packaged in reusable glass.


The Good Earth bakery features an array of organic artisan breads, pastries, cakes, cookies and pies. All of our baked goods are made in-house, from scratch, using Certified Organic ingredients. We only use filtered water, and offer a large selection of vegan and wheat-free choices.


In our cafe, you’ll find a wide range of organic espresso drinks, juices, smoothies and teas, as well as our award-winning, made-from-scratch chai. All of our cafe offerings are made with Certified Organic ingredients.

Grocery, Refrigerated & Frozen

We prioritize organic items, and will only carry non-organic items if they serve a special dietary need, or if an organic option is not commercially available. We will not carry items at risk for GMOs, or if they contain the following: hydrogenated oil, non-organic refined white sugar, bleached flour, MSG, chemical food coloring or chemical preservatives.

Wine & Beer

Good Earth carries over three hundred wines from Certified Organic or Certified Biodynamic vineyards. Our wine department features a carefully curated mix of both local and international wines, as well as a number of vegan, low sulfite, and no sulfite options. We prioritize locally produced craft beers, and we source organically as much as possible.

Bulk Foods

All of our bulk food offerings meet USDA Organic requirements. Several of our organic flours are milled in-house, and we freshly roast nuts in the Good Earth kitchen to offer in bulk. We encourage customers to use their own reusable containers in our bulk department, and we offer a 5 cent credit for every bag or container you bring from home.

Bulk Herbs & Teas

All of the herbs available in our bulk herb department are organically grown or wildcrafted. Our extensive selection includes herbs for use in the preparation of both food and herbal remedies. We feature two local tea importers, and most of our tea is organic.

Sustainable Seafood

We aim to source options that support the long-term wellbeing of ocean habitats, while maintaining healthy fish populations. We only carry wild-caught fish, and we work with our nonprofit partner, FishWise, to provide sustainability ratings for all of the seafood we carry.

Responsibly Raised Meat

We carry chicken, turkey, beef, bison, lamb, and pork in our meat department. We do not sell meat raised with added hormones or antibiotics, and we refuse to sell feedlot beef. All of Good Earth’s meats are pastured-raised or free-range, and we prioritize grassfed options in our sourcing. Our poultry and beef is all Certified Organic, and we only carry non-organic pork if we encounter industry-wide issues in availability.

Artisan Cheese

We’re passionate about artisan cheese, and are committed to sourcing as many Certified Organic options as we can for our full-service cheese case. We feature a wide variety of local favorites alongside imported classics.

Olive & Antipasto Bar

Our organic and transitional organic olive bar includes a number of farm-direct olives from California, as well as a few imported varieties. Our selections include both pasteurized and unpasteurized options. The antipasto bar, at our Fairfax location, features handmade cheese boxes and a rotating mix of treats from our Kitchen.


At Good Earth, we strive to source supplements that are GMO-free, and make use of natural botanical concentrates or food-based ingredients. We look for supplements with the least amount of fillers, excipients, and additives available.

Body Care

We will not sell body care products that contain any of the “dirty dozen” chemicals. We look for products made using the most natural ingredients available, and we prioritize organic and Non-GMO Project Verified products.


We favor small, local growers in our floral department. Nearly all of the flowers we carry are grown in California, with only a small percentage coming from Oregon. We give priority to growers using organic production methods, and when organic is not available, we seek out Veriflora Certified options, an agricultural sustainability certification.


We look for the most responsibly crafted home goods available, and we carry a large selection of apparel, reusable containers, glassware, cookware, kitchen utensils, towels, candles, and more. We give preference to items made from organically produced raw materials, and we look for natural or recycled fabrics treated with low impact dyes.